Magazine Ads

Good evening. This was a difficult task for me. Time management is one of my weaknesses that I am trying to eliminate. Meeting deadlines is vital, especially with a magazine. I was really hoping to meet the deadline, but I tend to be my own worst critic and spent too much time on one project, which left me with less time for the others. That being said, I am going to work EVEN HARDER  this time around to ensure this doesn’t happen again.

For the first ad, I chose Peace River. I used AI to create an image of a girl in despair, and then placed it in InDesign. I found a logo for Peace River that I felt would work and made several attempts to create a clipping mask of the circle that was as close to perfect as I could achieve. I then added some text boxes and lowered the opacity to make them less distracting to the overall image while helping the text stand out more. I also added a drop shadow to both the logo and the text boxes to emphasize them, experimenting with different types of drop shadow effects and intensities until I found the look I liked best.

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 The half-page ad, I decided to go with the restaurant we created for last month’s class, Bistro Bella Vista. I added a black and purple background using the eyedropper tool to save the colors I liked and incorporated a slight shadow under the image of my restaurant to give it some depth. I used the line tool and guides to place my text with the company information and adjusted the tracking and leading to improve legibility. I tried various typefaces but ultimately stuck with the ones I originally used for my restaurant.

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For the first quarter-page ad, I decided to use the brand my friend and I have been working on and recently trademarked for a clothing line called American Royalty. I used puppet warp to make the lions appear to be standing up and looking more ferocious. I sampled the color of the crown and font to color the lions and had them facing each other. I then used the rectangle shape and the pen tool to create triangles of various shapes and placed them according to my ruler and guides to ensure they were centered. I changed the rectangle color to match the lions and lowered the opacity so as not to overpower the image. I added a motto I created: "Power, Prestige, Presence," followed by "More than a clothing line; it’s a way of life." I felt this would eliminate any confusion about what the ad represents.

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Lastly, I chose my personal brand for myselfon the 2nd 1/4 page ad. I took a sketch I made of my name and added color and shine marks in Illustrator. I attempted to add shine marks while considering the light source. I then added a gradient and a solid rectangle, using the eyedropper tool to sample the gradient color on the bottom half. I added a rectangle with a thick black border and no fill to create a frame, as well as an image of my famous stuffed French toast as a feature dish. Finally, I added a soft light overlay and subtle bevel and emboss effects to the image.

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RGB