Touchpoints !

Today, I had to think deeply about what touch points are and how they apply to my brand. First, let's be clear on what touch points are: they are any interaction a customer has with your business, whether before, during, or after their visit. These interactions shape how people perceive your restaurant and influence their decision to engage with it.

Touch points are incredibly important!

They 1. Build Awareness: First impressions matter. Whether through social media, advertisements, or signage, touch points introduce your brand to potential customers.

   

2. Shape Customer Experience: Every interaction, from the menu design to how food is served, contributes to how customers feel about your restaurant.

   

3. Drive Loyalty & Retention: Post-visit engagement—such as emails, loyalty programs, and social media—helps keep customers coming back.

Given their significance, I have identified eight solid touch points for my brand:

1. Table tents

2. Ambiance and decor

3. Social media posts

4. Mail flyers

5. Coffee mugs available for purchase in-store or on the website

6. Luxurious restrooms

7. Coupons

8. Staff uniforms

I created examples for some of these touch points. The first is a coffee mug that customers can purchase after enjoying a delightful meal. This mug features our company logo, which I designed using https://printify.com/logo-merchandise/. I chose a pattern and resized the image to what I felt looked nice, and they even provided a mockup image preview, which was very helpful.

Next, I made a social media post designed to capture viewers' attention using a hook and animation. I applied my brand colors and backgrounds that conveyed the message and energy I aimed to achieve, showcasing a collage of various dishes my restaurant would serve. I concluded the post with the question, "Who's ready for a fusion feast?" to encourage people to come dine with us at Bistro Bella Vista!

Finally, I created a mail flyer that displayed the brand font and colors, offering a preview of the atmosphere customers can expect at my restaurant along with coupons. I made sure to include the restaurant logo and contact information on the flyer.