Hello, my graphic design friends! This is the last round of social media platform marketing posts for now. For this post, I chose my buddy Frank, who represents Persona 3. He’s a 43-year-old man looking for co-op games that are entertaining and appropriate for both adults and children. Frank is constantly on the hunt for games that the whole family can enjoy. He often feels frustrated with the lack of multiplayer support and the high prices of games.
I decided to use Adobe Express to create both posts, and I chose Instagram since Frank frequently uses that platform. My goal was to create content that targets his persona and resonates with him by focusing on what he looks for when searching for games, while also considering his pain points.
The process was quite tedious and time-consuming; I experienced a lot of trial and error and learned a great deal along the way. I definitely feel much more confident in using Adobe Express now. I took some screenshots from a launch trailer on YouTube and got the hang of the generative fill feature, which helped fill in the blank spaces in my posts. I was impressed with how closely the AI matched what was missing in the images I selected.
I created my brand in Adobe Express, established my colors and logo, and applied them to the template for the second post I created. I also added some text and animations that I felt were fitting for Persona 3.
I used videos from YouTube, which can be found at
Let me know what you think!
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