Thursday, December 19, 2024

Social Media Platform Marketing : Persona 1

I created two social media posts for Persona 2. In retrospect, I realize that I was supposed to develop two posts for two different personas. However, I didn't realize this until after I completed the work. That being said, I focused on Priya, a 29-year-old single mom with a very busy schedule who enjoys gaming but lacks the time to commit to overly involved games. She's looking for something that helps her unwind and allows her to escape when she has the time, albeit in short spurts, as she just wants to relax.



Two social media platforms that she frequently uses are Instagram and Twitter. 


For Instagram, I utilized Adobe Express to create an animation that caters to Priya's needs as a busy mom, suggesting a game that is both fun and easy to play in short bursts. 


For my Twitter post, I designed it in Photoshop. I aimed to create a captivating opening line that resonates with Priya's interests as a gamer, drawing her attention to a visually stunning game that allows her to play at her own pace whenever she has the time.






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