1) Keep your homepage minimalistic and free of clutter
Your website’s homepage should quickly convey your main message. Since we often skim rather than read, it's important to prompt emotions rather than word count.
The easier it is for visitors to process content, the better they can evaluate it. Designing for shorter attention spans with a modern look increases the chances of user engagement.
To create an inviting homepage, follow these tips:
Keep key content above the fold: Visitors should understand your site’s purpose instantly without scrolling.
Space out your content: Use whitespace to create balance and write in concise paragraphs.
Add visuals: High quality images and icons can effectively communicate your message.
*Include a call-to-action: Encourage actions like purchases or sign-ups with a prominent CTA button on the homepage.
2) Design with visual hierarchy in mind
Hierarchy is a key design principle that helps present content clearly and effectively. By using hierarchy correctly, you can guide visitors’ attention to important elements in order of importance.
The main aspects of visual hierarchy are:
- Size and weight: Make crucial elements like your business name and logo larger and more noticeable, as people usually focus on bold titles first before smaller text.
- Element placement: Choose a layout that directs visitors' attention effectively, such as placing a call-to-action button at the center or positioning your logo at the top.
- Establishing a clear hierarchy allows readers to follow the intended path effortlessly. Enhance with color, contrast, and spacing while considering symmetry versus asymmetry. Utilizing slideshows can also boost impact.
- Powerful design elements, such as strips or grid layouts like the Wix Pro Gallery, can help strengthen your visual hierarchy. For more inspiration, check out our designer-made website templates or learn how to make a site irresistible.
3) Create easy to read website content
“Readability” refers to how easily people can recognize words, sentences, and phrases. High readability allows users to scan or skim content effortlessly.
Improving website readability is straightforward; keep these guidelines in mind:
- Contrast matters: Ensure sufficient contrast between your text and background colors for readability and accessibility. Use tools like Contrast Checker to check this.
- Font size: Most users struggle with small fonts, so aim for at least 16pt for body text. This can vary based on your chosen fonts.
- Font types: There are various font options available. Serif fonts have small lines at the ends of letters (like Times New Roman), while sans serif fonts do not. Sans serif fonts are typically better for lengthy online text. You can mix styles but avoid excessive decorative fonts to maintain clarity.
- Limit fonts: Use no more than three different typefaces on your website. Too many fonts can make it look cluttered and distract from your brand.
- Text themes: Establish a clear hierarchy by varying text sizes and weights. From large titles to smaller subheadings and body text. This helps guide readers’ attention effectively.
4) Ensure your site is easy to navigate
It might be in your nature to defy convention, but website navigation should be straightforward. You want users to easily find what they need. Effective navigation also helps align your design with SEO, improving both search engine indexing and user experience:
- Link your logo to the homepage: This common practice meets visitor expectations and saves clicks. If you don't have one, consider creating a logo for your branding.
- Pay attention to your menu: Whether you opt for a horizontal layout or a hamburger menu, ensure it’s visible and organized by section importance.
- Provide vertical navigation: For long scrolling sites, use an anchor menu to let users quickly jump between sections. A ‘Back to Top’ button is another helpful option.
- Enhance your footer: Your footer is often the last thing users see, so include essential links like contact info, social media icons, and a shortened menu for convenience.
5) Stay mobile friendly
Every visitor to your site should have a great experience with your professional website, regardless of the device they use. When you build a website using Wix, a mobile friendly version is automatically generated, allowing you to stay aligned with the growing mobile centric world.
Review the mobile version of your site as if you were the user, and thoroughly test each page, action, and button.
Your mobile site should appear more streamlined and less overcrowded compared to the desktop version, so think about reducing page elements and resizing certain assets, such as the menu. Additionally, there are specific mobile features you can leverage to enhance your mobile design
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